How to Advertise B2B Products Using Digital Marketing
Over the past few years, I’ve worked with a wide variety of B2B clients — from design and digital marketing agencies like Postlight (since acquired by NTT Data), to SaaS …
Real Estate Marketing in BC: Lessons I’ve Learned from Vancouver to Vancouver Island
I’ve wanted to write this post for a while — not as a formal guide, but more as a reflection on what I’ve seen work (and not work) in real …
Why Can’t I See My Ads When I Search for Them on Google?
This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …
Why Have Lots of Keywords in Your Google Search Ads Account?
A client of mine saw my keyword list built from keyword research recently and was worried that there were so many keywords and that the cost would be very high …
A Step-By-Step Guide to Building Google Search Ads Accounts
One of the largest parts of the Digital Marketing Professional course that I lead at RED Academy is Google Search Ads. We teach it for an entire week, as there …