How to Get the Most Out of Working With a Digital Marketing Agency (or Consultant)
I wanted to write an article about the ins and outs of working with a digital marketing professional, because I realised that I have worked with clients in the past …
How to Advertise B2B Products Using Digital Marketing
Over the past few years, I’ve worked with a wide variety of B2B clients — from design and digital marketing agencies like Postlight (since acquired by NTT Data), to SaaS …
Real Estate Marketing in BC: Lessons I’ve Learned from Vancouver to Vancouver Island
I’ve wanted to write this post for a while — not as a formal guide, but more as a reflection on what I’ve seen work (and not work) in real …
Effective A/B Testing for Meta Ads
Maximizing Ad Performance: A Comprehensive Guide to A/B Testing on Meta Ads In today’s digital age, advertising has evolved into a highly sophisticated art form. Gone are the days of …
Sometimes the Answer “No” Is Best
Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …