Vancouver Digital Marketing Instructor & Consultant
I often end up having to send my clients a list of image sizes to use for different channels. For some reason, I always end up having to look them …
Apparently I’ve been designated one of the best digital marketing agencies in Van by thebestvancouver.com. I mean, if you asked me, there’s really no competition but… Nice to get recognition …
Maximizing Ad Performance: A Comprehensive Guide to A/B Testing on Meta Ads In today’s digital age, advertising has evolved into a highly sophisticated art form. Gone are the days of …
LinkedIn ads can be a fantastic tool for the right business. If you need to reach other business-level customers (B2B) or have a need to target people based on their …
This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …
Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …
I’m going to be giving a talk at STAT Search Analytics in Railtown, Vancouver this evening (Thursday October 11th). It’s going to be all about Google Tag Manager, why you …
The Most Useful Excel Functions for a Digital Marketer As a digital marketer, there are a lot of metrics and data to analyse. Generally this is done in Excel, and …
Here’s a sheet with all the calculations for digital marketing metrics that you might need. Check out this post if you want to know how to use some of them …