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Rowan Springfield

Vancouver Digital Marketing Instructor & Consultant

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Category: Digital Marketing

Digital Marketing

The Ultimate Guide to Image Sizes for Digital Ads (for Google Display, Google Performance Max, Google Demand Gen and Meta Ads)

I often end up having to send my clients a list of image sizes to use for different channels. For some reason, I always end up having to look them …

Digital Marketing

I’m One of the Best Digital Marketing Agencies in Vancouver (apparently)

Apparently I’ve been designated one of the best digital marketing agencies in Van by thebestvancouver.com. I mean, if you asked me, there’s really no competition but… Nice to get recognition …

Digital Marketing / Facebook ads

Effective A/B Testing for Meta Ads

Maximizing Ad Performance: A Comprehensive Guide to A/B Testing on Meta Ads In today’s digital age, advertising has evolved into a highly sophisticated art form. Gone are the days of …

linkedin ads stonks
Digital Marketing / LInkedIn Ads

How to Make Top-Performing LinkedIn Ads

LinkedIn ads can be a fantastic tool for the right business. If you need to reach other business-level customers (B2B) or have a need to target people based on their …

Adwords / Digital Marketing / Google Ads

Why Can’t I See My Ads When I Search for Them on Google?

This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …

Digital Marketing / Facebook ads

Sometimes the Answer “No” Is Best

Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …

Digital Marketing

I’m Speaking at the Inbound Marketing YVR Event

I’m going to be giving a talk at STAT Search Analytics in Railtown, Vancouver this evening (Thursday October 11th). It’s going to be all about Google Tag Manager, why you …

Digital Marketing

The Best Excel Formulas for Digital Marketing

The Most Useful Excel Functions for a Digital Marketer As a digital marketer, there are a lot of metrics and data to analyse. Generally this is done in Excel, and …

Digital Marketing

Digital Marketing Metric Cheatsheet

Here’s a sheet with all the calculations for digital marketing metrics that you might need. Check out this post if you want to know how to use some of them …

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