How to Get the Most Out of Working With a Digital Marketing Agency (or Consultant)
I wanted to write an article about the ins and outs of working with a digital marketing professional, because I realised that I have worked with clients in the past …
How to Advertise B2B Products Using Digital Marketing
Over the past few years, I’ve worked with a wide variety of B2B clients — from design and digital marketing agencies like Postlight (since acquired by NTT Data), to SaaS …
Why Can’t I See My Ads When I Search for Them on Google?
This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …
Campaign Level Remarketing Audience Bids in Adwords
I’ve been managing a few accounts with really strong results from remarketing for a while now. However, I’ve also had to manage these audiences at the ad group level, which …