Sometimes the Answer “No” Is Best
Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …
Digital Marketing News
I’m in a Podcast Talking about Cryptocurrencies
I was on a semi-amusing podcast with my colleague/partner in crime, Chris. It just got released today, so it’s hot off the press! It’s pretty lighthearted, and if you feel …
A Step-By-Step Guide to Building Google Search Ads Accounts
One of the largest parts of the Digital Marketing Professional course that I lead at RED Academy is Google Search Ads. We teach it for an entire week, as there …
I’m Speaking at the Inbound Marketing YVR Event
I’m going to be giving a talk at STAT Search Analytics in Railtown, Vancouver this evening (Thursday October 11th). It’s going to be all about Google Tag Manager, why you …
The Best Excel Formulas for Digital Marketing
The Most Useful Excel Functions for a Digital Marketer As a digital marketer, there are a lot of metrics and data to analyse. Generally this is done in Excel, and …
Digital Marketing Metric Cheatsheet
Here’s a sheet with all the calculations for digital marketing metrics that you might need. Check out this post if you want to know how to use some of them …
Campaign Level Remarketing Audience Bids in Adwords
I’ve been managing a few accounts with really strong results from remarketing for a while now. However, I’ve also had to manage these audiences at the ad group level, which …