I’m going to be giving a talk at STAT Search Analytics in Railtown, Vancouver this evening (Thursday October 11th). It’s going to be all about Google Tag Manager, why you …
The Most Useful Excel Functions for a Digital Marketer As a digital marketer, there are a lot of metrics and data to analyse. Generally this is done in Excel, and …
Here’s a sheet with all the calculations for digital marketing metrics that you might need. Check out this post if you want to know how to use some of them …
I’ve been managing a few accounts with really strong results from remarketing for a while now. However, I’ve also had to manage these audiences at the ad group level, which …