Vancouver Digital Marketing Instructor & Consultant
Apparently I’ve been designated one of the best digital marketing agencies in Van by thebestvancouver.com. I mean, if you asked me, there’s really no competition but… Nice to get recognition …
Maximizing Ad Performance: A Comprehensive Guide to A/B Testing on Meta Ads In today’s digital age, advertising has evolved into a highly sophisticated art form. Gone are the days of …
I made a quick walkthrough video showing you how to upgrade your regular Google Analytics UA account to a GA4 Google Analytics account using Google Tag Manager: After setting up …
LinkedIn ads can be a fantastic tool for the right business. If you need to reach other business-level customers (B2B) or have a need to target people based on their …
This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …
A client of mine saw my keyword list built from keyword research recently and was worried that there were so many keywords and that the cost would be very high …
Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …
I was on a semi-amusing podcast with my colleague/partner in crime, Chris. It just got released today, so it’s hot off the press! It’s pretty lighthearted, and if you feel …
One of the largest parts of the Digital Marketing Professional course that I lead at RED Academy is Google Search Ads. We teach it for an entire week, as there …
I’m going to be giving a talk at STAT Search Analytics in Railtown, Vancouver this evening (Thursday October 11th). It’s going to be all about Google Tag Manager, why you …