How to Advertise B2B Products Using Digital Marketing
Over the past few years, I’ve worked with a wide variety of B2B clients — from design and digital marketing agencies like Postlight (since acquired by NTT Data), to SaaS …
Real Estate Marketing in BC: Lessons I’ve Learned from Vancouver to Vancouver Island
I’ve wanted to write this post for a while — not as a formal guide, but more as a reflection on what I’ve seen work (and not work) in real …
The Ultimate Guide to Image Sizes for Digital Ads (for Google Display, Google Performance Max, Google Demand Gen and Meta Ads)
I often end up having to send my clients a list of image sizes to use for different channels. For some reason, I always end up having to look them …
I’m One of the Best Digital Marketing Agencies in Vancouver (apparently)
Apparently I’ve been designated one of the best digital marketing agencies in Van by thebestvancouver.com. I mean, if you asked me, there’s really no competition but… Nice to get recognition …
Effective A/B Testing for Meta Ads
Maximizing Ad Performance: A Comprehensive Guide to A/B Testing on Meta Ads In today’s digital age, advertising has evolved into a highly sophisticated art form. Gone are the days of …
How to Upgrade to GA4 in Three Easy Steps
I made a quick walkthrough video showing you how to upgrade your regular Google Analytics UA account to a GA4 Google Analytics account using Google Tag Manager: After setting up …
How to Make Top-Performing LinkedIn Ads
LinkedIn ads can be a fantastic tool for the right business. If you need to reach other business-level customers (B2B) or have a need to target people based on their …
Why Can’t I See My Ads When I Search for Them on Google?
This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …
Why Have Lots of Keywords in Your Google Search Ads Account?
A client of mine saw my keyword list built from keyword research recently and was worried that there were so many keywords and that the cost would be very high …
Sometimes the Answer “No” Is Best
Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …