Effective A/B Testing for Meta Ads
Maximizing Ad Performance: A Comprehensive Guide to A/B Testing on Meta Ads In today’s digital age, advertising has evolved into a highly sophisticated art form. Gone are the days of …
How to Upgrade to GA4 in Three Easy Steps
I made a quick walkthrough video showing you how to upgrade your regular Google Analytics UA account to a GA4 Google Analytics account using Google Tag Manager: After setting up …
How to Make Top-Performing LinkedIn Ads
LinkedIn ads can be a fantastic tool for the right business. If you need to reach other business-level customers (B2B) or have a need to target people based on their …
Why Can’t I See My Ads When I Search for Them on Google?
This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …
Why Have Lots of Keywords in Your Google Search Ads Account?
A client of mine saw my keyword list built from keyword research recently and was worried that there were so many keywords and that the cost would be very high …
Sometimes the Answer “No” Is Best
Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …
I’m in a Podcast Talking about Cryptocurrencies
I was on a semi-amusing podcast with my colleague/partner in crime, Chris. It just got released today, so it’s hot off the press! It’s pretty lighthearted, and if you feel …
A Step-By-Step Guide to Building Google Search Ads Accounts
One of the largest parts of the Digital Marketing Professional course that I lead at RED Academy is Google Search Ads. We teach it for an entire week, as there …
I’m Speaking at the Inbound Marketing YVR Event
I’m going to be giving a talk at STAT Search Analytics in Railtown, Vancouver this evening (Thursday October 11th). It’s going to be all about Google Tag Manager, why you …
The Best Excel Formulas for Digital Marketing
The Most Useful Excel Functions for a Digital Marketer As a digital marketer, there are a lot of metrics and data to analyse. Generally this is done in Excel, and …