Skip to content

Rowan Springfield

Vancouver Digital Marketing Instructor & Consultant

Menu
  • Services
  • Analytics
  • Google Ads
  • Social
  • Portfolio
  • Résumé
  • Contact
  • Blog

Author: rowan

Digital Marketing / Facebook ads

Effective A/B Testing for Meta Ads

Maximizing Ad Performance: A Comprehensive Guide to A/B Testing on Meta Ads In today’s digital age, advertising has evolved into a highly sophisticated art form. Gone are the days of …

Google Analytics / Google Tag Manager

How to Upgrade to GA4 in Three Easy Steps

I made a quick walkthrough video showing you how to upgrade your regular Google Analytics UA account to a GA4 Google Analytics account using Google Tag Manager: After setting up …

linkedin ads stonks
Digital Marketing / LInkedIn Ads

How to Make Top-Performing LinkedIn Ads

LinkedIn ads can be a fantastic tool for the right business. If you need to reach other business-level customers (B2B) or have a need to target people based on their …

Adwords / Digital Marketing / Google Ads

Why Can’t I See My Ads When I Search for Them on Google?

This generally comes down to: Ad blockers Location targeting Budget Time of Day Past Behaviour Want some more details? Read on… I get this question from clients quite regularly. Usually …

Google Ads

Why Have Lots of Keywords in Your Google Search Ads Account?

A client of mine saw my keyword list built from keyword research recently and was worried that there were so many keywords and that the cost would be very high …

Digital Marketing / Facebook ads

Sometimes the Answer “No” Is Best

Today, for the first time ever, I had to refuse a request at work. It’s been a long time coming, and I’ve certainly had some questionable requests in the past, …

cryptocurrency

I’m in a Podcast Talking about Cryptocurrencies

I was on a semi-amusing podcast with my colleague/partner in crime, Chris. It just got released today, so it’s hot off the press! It’s pretty lighthearted, and if you feel …

Google Ads

A Step-By-Step Guide to Building Google Search Ads Accounts

One of the largest parts of the Digital Marketing Professional course that I lead at RED Academy is Google Search Ads. We teach it for an entire week, as there …

Digital Marketing

I’m Speaking at the Inbound Marketing YVR Event

I’m going to be giving a talk at STAT Search Analytics in Railtown, Vancouver this evening (Thursday October 11th). It’s going to be all about Google Tag Manager, why you …

Digital Marketing

The Best Excel Formulas for Digital Marketing

The Most Useful Excel Functions for a Digital Marketer As a digital marketer, there are a lot of metrics and data to analyse. Generally this is done in Excel, and …

Posts navigation

Older posts
Copyright © 2023 Rowan Springfield – OnePress theme by FameThemes
Top