rowan springfield portraitHow Did Rowan Become a Digital Marketing Consultant in Vancouver?

I have worked in digital marketing ever since graduating from the University of Birmingham, UK in 2012. In my first four years in Digital Marketing, I worked at some of London’s top digital marketing agencies, managing clients from small start up businesses with $1k monthly budgets to international clients with $1m monthly budgets (take a look at my résumé). In the last three years I have worked as a contractor for digital marketing agencies in Canada, as well helping individual clients with their Google Analytics, Google Ads and SEO strategies. At the beginning of 2016, I realized my dream of moving to Canada. I am currently the lead instructor of the Digital Marketing course at RED Academy, Vancouver.

Which Digital Marketing Clients Has Rowan Worked With?

My experience has been earned on a range of well-known clients. London was the European headquarters of many of my clients, so working in digital marketing agencies there offered big names and large budgets. The travel and fashion verticals are where i have gained the majority of my digital marketing experience:

Why Vancouver?

Ever since I heard about Vancouver, nestled amongst the Coast Mountains, I began planning to move. The potential to combine my career with my passion for snowboarding was what really sold it. Having just spent my first summer in Vancouver, I have also realized that the city offers a ridiculous range of other fun activities such as mountain biking, hiking, climbing and cliff jumping. Not to mention the huge variety of breweries and restaurants that are the icing on the already very appealing cake.

What Did Rowan Do Before Digital Marketing?

Rowan Springfield Doing some Indoor Snowboard tricksFrom the ages of 18 – 24, I spent my life snowboarding as much as possible. I spent six winters snowboarding in the mountains of France, Switzerland, Austria and California. It was during this period that I realized a career in marketing would combine my analytical and numerical skills with my creative side. It was the Business with Communications degree that the University of Birmingham offered, combined with its proximity to Tamworth snowdome which cemented my decision to study there.

At university I was on the ski/snowboarding committee BrumskiI organised weekly trips to snowdomes and dry ski slopes as well as to national competitions like the one I’m riding in on the left. Through Brumski I met a lot of great people including a friend introduced me to digital marketing. I went into an internship at STEAK straight out of university and the rest, as they say, is history.